Dealer and Buyer Research: Quantitative Research for the E-Bike Industry

Challenge
A private equity client wanted to understand the competitive landscape and performance of target companies in the U.S. electric bicycle (e-bike) industry to help them make better investment decisions.

The GLG Solution
The GLG team designed a questionnaire based on the client's objectives and conducted a quantitative study of e-bike dealers and buyers. For dealers and sales channels, GLG screened a sample of 50 target brands in the U.S. to analyze market trends, sales and price trends, and brand competition for selling new brands. For buyers, we focused on eight brands and screened a sample of 800 e-bike buyers to gather insights on consumers' perception of e-bikes and attributes, buyer behavior, and purchase path, as well as feedback on different brands.

Outcome
Within the client's limited time and budget, the GLG team delivered raw data, frequency tables, and visualizations of dealer and consumer research to help the client better understand the current state of the industry, gain insight into future trends, and make better decisions.