Case Study

Conducting a 72-Hour Flash Survey for Tariff Impact Insights from Commercial Leaders

Overview

The GLG Survey team served as a thought partner to develop the right survey to deliver data collected from 150 commercial leaders within 72 hours.

Audience
The audience consisted of VP+ leaders of finance, sales, and strategy at US-based organizations across various industries: biotech, distribution, life sciences, manufacturing, medical device manufacturing, pharma, tech, and transportation and logistics.

Flash Survey
The simple survey consisted of up to 12 questions (generally five screener and seven body questions) and had a response-delivery period of less than three days.

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Challenge
To better understand how commercial leaders are responding to the 2025 tariff escalation, a consulting firm conducted a flash survey on tariff impacts among commercial leaders at organizations with $100M+ in annual revenue.

The GLG Approach
The GLG Surveys team served as a thought partner to develop the right survey design and question formats to increase engagement and inspire thoughtful, timely responses. Working closely with the client, the team reviewed the draft survey for a compliant, effective, and short 11-question flash survey covering the impact tariffs have on their approaches to revenue growth, pipeline, budgets, customer engagement, and pricing.

GLG delivered data collected from 150 commercial leaders within 72 hours.

Outcome
The survey responses shaped the four strategic recommendations to protect revenue and accelerate growth amid tariff challenges in 2025.

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