Case Study

Conducting a 24-Hour Flash Survey for Investment Best Practices

Overview

GLG's skilled team of quantitative researchers helps you reach the right audience and deliver timely results in a format that meets your needs.

Audience

North American investors spanning distressed debt, growth equity, LBO, real estate, and VC players.

Flash Survey

A simple survey consisting of up to 12 questions (generally five screener and seven body questions) and a response-delivery period of less than three days. "I would absolutely use this product again, either for future proposals or for strategy work - it is the right mix of quick, useful, and easy."

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Challenge

A consulting firm partner was preparing a client pitch on typical investment timelines and strategies. Timing was a priority, and the firm needed initial insights in a matter of days from a targeted set of respondents.

The GLG Approach

The GLG Survey team served as a thought partner to craft respondent screeners and survey questions to provide quantitative insights for their proposal. Working closely with the client, the team programmed a five-minute 15-question flash survey covering typical investment portfolio structures. GLG delivered data collected from N=30 principal investor perspectives - in only six hours.

Outcome

The survey responses shaped the client pitch with up-to-date, data-backed recommendations. This flash survey was incredibly helpful in making sure our pitch came to life, showing we had not only topic expertise but also had put in time and effort into better understanding our potential clients √â GLG was able to get it done quickly (sent them survey questions Friday afternoon, had full data Monday night), and it gave us a leg up in how we presented. - Consulting Firm Principal

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