CHALLENGE
A leading professional services firm sought to conduct a multi-wave CIO survey across North America and Europe. The client needed consistent access to senior IT decision makers, repeat respondents, and cross-industry representation within a compressed timeline during the year-end holiday period.
THE GLG APPROACH
GLG leveraged its global expert network to engage CIOs and senior IT leaders across key industries and geographies. A structured sampling approach ensured continuity across waves through repeat respondent targeting at a micro-vertical level.
Given the holiday season constraints, GLG implemented proactive outreach, flexible engagement strategies, and real-time monitoring to maximize respondent conversion despite limited availability. Dedicated project management ensured seamless coordination, proactive communication, and efficient quota monitoring throughout the fielding period.
OUTCOME
Delivered high-quality, longitudinal insights with strong client satisfaction, reinforcing GLG as a trusted partner for ongoing annual survey engagements.
