CHALLENGE
A software company providing low-code application development platforms needed to quantify the impact of its recent brand campaigns. To stay competitive, the client sought to identify specific perception gaps and market opportunities that would allow them to refine their long-term marketing strategy and maximize the ROI of their current advertising spend.
THE GLG APPROACH
GLG designed and administered a comprehensive online survey tailored to the client's specific research goals. To ensure the highest quality of data, GLG targeted a best-in-class population, specifically focusing on decision-makers within high-value industrial sectors where low-code solutions are increasingly critical.
The survey was executed with end-to-end support, moving from design to final analysis in a highly compressed timeline.
The study focused on:
- Brand Recognition: Measuring awareness levels of project management software brands among target personas.
- Adoption Drivers: Identifying the primary reasons why organizations in specific industries evaluate or adopt new software.
- Competitive Benchmarking: Assessing how the client's brand performs across key benefits compared to established market players.
- Future Consideration: Understanding the external factors and trends that will influence software procurement in the coming years.
OUTCOME
Within three weeks of launch, GLG delivered a robust suite of deliverables, including raw data sets and a visualized strategic report. The findings were immediately actionable, allowing the client to optimize their ongoing out-of-home (OOH) advertising campaigns and adjust their messaging to better align with the needs of IT and Operations leadership.
