Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

Challenge
A leading global information technology solution and service provider wanted to improve its understanding of the retail mortgage space in one of the European markets. They wanted regulatory, digitization, operational process, and value chain perspectives, to ascertain key action steps that would position itself in the segment as a preferred technology partner.

The GLG Approach
GLG identified an expert well versed in the European banking space to provide a comprehensive analysis of the market across various dimensions. With support from six other subject matter experts with experiences at leading European banks recruited from GLG's network of more than 900,000 Network Members, he researched and compiled a report covering critical aspects of the retail mortgage industry in the said market, with insights into the value proposition and unique selling proposition of leading players and recommendations for market entry.

Outcome
The 52-page report provided a comprehensive analysis of the retail mortgage industry in one of the European markets, while giving recommendations related to the next-gen technology requirements of the top banks and how the client could act as a thought partner to become its preferred system integrator. Based on this report, the client refined its approach and go-to-market plan.