Case Study

Advertiser support go-to-market study

Establishing performance baselines and optimizing campaign messaging through global advertiser sentiment analysis.

Overview

<p>GLG enabled critical GTM refinement through targeted global access, collaborative survey design, and data-driven sentiment analysis.</p>

High-Relevancy Population: GLG recruited a global sample of N=30 advertisers and agency representatives with the specific screening criteria of active spend on the client's platform, ensuring highly relevant feedback.

Collaborative Execution: The GLG team worked as an extension of the client's internal team, providing hands-on support and ensuring the survey logic addressed every strategic objective.

Actionable Messaging Insights: By exploring specific GTM messaging options, GLG provided the client with the clarity needed to transition from general support to optimized, campaign-ready marketing.

Efficiency and Speed: With a streamlined 15-minute survey length, GLG maximized respondent conversion rates while delivering deep insights within a compressed timeline.

CHALLENGE

A major platform provider sought to establish a baseline understanding of how advertisers perceive and utilize their support options. To refine their outreach, the client needed to evaluate current awareness levels and test various go-to-market (GTM) messaging strategies to ensure their support systems were being marketed effectively to their global user base.

THE GLG APPROACH

GLG designed and administered a targeted online survey to capture insights from active advertisers while working in close collaboration with the client to manage the full study lifecycle - from technical survey design and global respondent recruitment to the final analysis of raw data.

The project focused on a niche group of professionals responsible for managing advertising spend and support interactions.

The study focused on:

Baseline Awareness: Quantifying how familiar advertisers are with the current suite of support tools.
Perception Mapping: Gathering qualitative-driven feedback on the utility of existing support offerings.
Messaging Optimization: Testing different GTM campaign messages to determine which resonated most effectively with independent contributors and managers.
Global Scope: Engaging a diverse, global sample to ensure the findings were applicable across different regional markets.

OUTCOME

The results provided a clear summary of current market perceptions, delivered through a detailed analysis of raw data. These findings gave the client a data-backed baseline to measure future marketing success and provided direct evidence for which messaging frameworks would drive the highest engagement.

Contact Us

Enter your contact information below and a member of our team will reach out to you shortly.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.