Case Study

Accelerating Market Entry for Electric Vertical Take-Off and Landing Vehicle

Leverage Expert Connections for Successful Product Introduction in the United States

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Case Studies
Overview
<p>A former COO of a leading American regional airline helped the client to arrange meetings with target customers to introduce their new eVTOL and accelerate market entry into a niche sector in a foreign market.</p>

Precise Match
GLG accesses a network of experienced executives whose expertise and connections in every industry help match clients with the right Network Members and launch new products in niche yet growing sectors.

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Challenge
An industrial conglomerate was trying to launch a new electric vertical take-off and landing vehicle (eVTOL) in the Americas. They turned to GLG for business development support to engage regional airlines for product introductions and to subsequently arrange discussions with potential customers.

The GLG Approach
GLG appointed a former COO of a leading regional airline operator in the U. S. to support business development and product innovation through the Network Member's industry connections to C-suite executives.

Outcome
The GLG Network Member leveraged his connections to arrange a number of high-impact meetings with regional carriers and airlines in the United States leading to successful commercial discussions.

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