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GLG for Advertising and Public Relations
Market research for advertising and PR agencies, powered by direct access to the experts who shape your client’s category.
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Advertising agency market research and PR expert insights
Connect with experts from your client’s industry who bring a point of view on the audience, the competition, and the idea. This perspective shapes the recommendation, strengthens the creative, and gives the client a reason to trust your team.
Access the ground truth through calls, content, and surveys.
Expert research and B2B surveys for advertising agencies and PR firms
Whether you are preparing for a chemistry meeting or building the evidence behind a relaunch, GLG research offerings scale to the moment.
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Reach industry specialists and B2B audiences
Reach senior executives, functional leaders, and specialist practitioners across regions. In complex, regulated, and B2B categories, GLG’s expert network brings the niche populations that a standard provider lacks.
Teams that match the pace of agencies
Client-aligned researchers learn your account and the question behind the brief, with round-the-clock coverage across time zones to meet pitch deadlines and client timelines.
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Quantitative solutions that scale and validate
Pair Expert Calls with AI Moderated Calls and Surveys to hear the reasoning behind a reaction and see how widely it holds across your client’s audience.
Answer industry and audience questions at any depth
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Expert Calls
Go deeper through direct, private conversations with the hard-to-access expertise your question demands, and leave with a point of view that shapes the recommendation.
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AI Moderated Calls
Gain nuanced insights at scale across a larger expert set. Structured, conversational calls that experts complete on their own time let you hear from more of your client’s audience.
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Surveys
Reach specialized and senior audiences at scale, with survey researchers who design the study around your question and your client’s audience.
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Expert-Led Research
Have an industry specialist lead your inquiry from design to delivery, giving a brand study or thought leadership report an independent expert at the helm.
Turn trusted human expertise into your strategic edge
Tell us the question behind the brief. A GLG researcher will scope the project with you and recommend the right mix of calls and surveys.
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