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TRENDS 2008

The best way to move your message

Social sharing tools broaden the reach of your message by allowing people to pass it along. While research shows that social sharing tools are extremely effective, their effect poses a quandary for the marketer: should I lubricate or participate? If your job is to bring participants together, then lubricate. This means adding features that make it easier for others to pass it on. Are you an expert in the industry or product you're representing? If you are, then participate. If you're not, then find someone in your organization that is and get him or her involved.

—Doug Strohm, Chief Strategist

PERSPECTIVE

See the small idea that's the heart of tomorrow's media strategy.
Perspective: See the small idea that's the heart of tomorrow's media strategy.

PERSPECTIVE

Does your agency think outside the pixels?
Perspective: Does your agency think outside the pixels?

PERSPECTIVE ARCHIVE

Insights @ GLG

Past thoughts with present relevance
Perspective

FROM A DIFFERENT LENS

How we see it: images from GLG employees
From a Different Lens

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