TRENDS 2007

80-20 Marketing

One of the most persistent challenges that senior marketing executives grapple with is the ability to demonstrate return on marketing investment. This is particularly true when it comes to figuring out which business strategies and tactical vehicles will maximize sales to prospects while delivering the greatest lifetime value. Pareto's Principle, otherwise known as the 80-20 rule, is vital to understanding where marketing investments should be made within the marketing mix, especially when budgets are limited. Targeting potential customers that are more likely to purchase a product or service is key. Therefore, the ability to identify this prospective customer base, build marketing campaigns with "legs," and capture, track, measure, and leverage data for future communication efforts is critical to any marketing investment strategy. E-Mail me to learn more.

—David Fabel, Manager, Business Development