T-Mobile

The 2008 GRAMMYs were over in February, but the music continued with the 50th GRAMMY Celebration Concert Tour sponsored by T-Mobile Sidekick, a five-city tour with multiple artists in each city. GLG worked with T-Mobile to create a microsite that could live within Sidekick.com, work with in-store promotional efforts, feel exclusive to Sidekick owners (who are in their mid-teens to early 20s), and start more than a few conversations within the Sidekick community.