Source Fource

To drive registrations for a tech-minded series of virtual labs and webcasts, GLG needed some heroic creativity. Enter the Source Fource—a courageous quartet of collectible software superheroes. The ensuing campaign featured a Web site with biographical information, Source Fource–themed e-mails, and even life-size costumes worn at tech conferences. Interest extended the campaign beyond the original timeline, and our heroes rose to the challenge while capturing the imagination of collectors and tech enthusiasts alike.